Paper Petal & Wild is the second business venture of cake designer Clare Margary. After setting up a successful East London cake business, Little Bear Cakery, where she specialises in delicate handcrafted sugar flowers, Clare began to test out making her flowers from other materials such as paper and quickly discovered that her skills were easily transferrable.

Sugar flowers are extremely fragile and susceptible to moisture and therefore difficult to transport or post, so paper flowers provide an appealing alternative which if stored correctly will last for many years. Clare can create anything from a single stem, bouquet, buttonhole, table arrangement, floral backdrop, flower crown, hairpiece, corsage, cake topper, valentine’s gift, anything floral you can think of really!

Clare is also handy with a needle and thread so you will find other handcrafted items popping up here and there with an emphasis on her main inspiration, nature.